Ford F-150 and Ranger see major boost as Built Ford Tough truck roadshow reaches final leg in Saudi ArabiaMay 20, 2013
Ford Middle East and Al Jazirah Vehicles Agencies Co. (AJVA), the Ford and Lincoln importer-dealer in Saudi Arabia, brought the legendary F-150 and Ranger Built Ford Tough pickup trucks closer to Saudi customers through a unique roadshow across 10 major Saudi cities, dubbed the largest of its kind.
Making its presence stronger in the city of Hail in northwest Saudi Arabia, Al Jazirah Vehicles Agencies Co. (AJVA), the Ford and Lincoln importer-dealer in the Kingdom, opened today its state-of-the-art dealership facility in Hail, under the patronage of HRH Prince Abdulaziz bin Saad bin Abdulaziz Al Saud, Deputy Governor of Hail.
Ford and Lincoln products reported 14% growth in sales during the first quarter of 2013, registering the highest ever Q1 sales for the Middle East region. The strong boost comes as a result of the continued demand and growing popularity of the latest Ford and Lincoln models coupled with the marked improvements in quality and innovations across the range.
The Focus ST is Fords first truly global performance car, building on the heritage of previous Focus ST models and giving drivers around the world the opportunity to share the exhilarating performance, unrivaled handling, addictive sound and sporty design that Ford's ST badge represents.
Taurus, Fords flagship sedan, showed its might across Middle Eastern markets during the first quarter of this year, as it posted an 88% increase in regional sales. The positive growth was also reflected in Qatar where sales grew by over 200%, thanks to the growing popularity of the full-size sedan among customers in the country.
Ford customers in Bahrain are assured of top notch service with Almoayyed Motors, the Ford and Lincoln importer-dealer in the Kingdom, receiving the Ford Service Excellence Certified seal of approval after passing a rigorous assessment as part of Ford Motor Company's Service Excellence programme.
Ford Middle East and Al Jazirah Vehicles Agencies Co. (AJVA), the Ford and Lincoln importer-dealer in Saudi Arabia, recently kicked off a major Kingdom-wide roadshow, bringing the legendary F-150 and Ranger Built Ford Tough trucks closer to Saudi customers.
Ford Motor Companys Conservation and Environmental Grants, the longest-running private initiative of its kind in the region, is making use of the popular social media channel Facebook to launch the 2013 edition, where applicants are welcome to apply through a special application.
Al Jazirah Vehicles Agencies, Co. (AJVA), the Ford and Lincoln importer-dealer in Saudi Arabia, and Ford Middle East are taking the issue of counterfeit spare parts head on as it continues to prove a major concern throughout the GCC for the industry as a whole but most importantly for consumers.
Ford and Lincoln sales in the Middle East closed 2012 on a high note, breaking the 75,000 unit barrier a 10% year over year growth. Sales of both brands in the last quarter of 2012 jumped an outstanding 42% year over year according to Thierry Sabbagh, Ford Middle Easts Sales director who is confident that the momentum will be equally strong for 2013.