BMW Group Middle East continues to raise awareness of the importance of buckling up to thousands of students

January 16, 2012

Despite 46% of UAE university students having been involved in a traffic accident, a staggering 69% were not wearing a seatbelt at the time. These statistics have been revealed by BMW Group Middle East following phase two of their award-winning ‘Stay Alert. Stay Alive.’ road safety campaign to continue raising awareness across the Emirates of the importance of buckling up.