Toyota setting a new standard for quality for the new 2007 Tundra
August 11, 2006Toyota, clearly stung by a rash of recent embarrassing recalls, is taking extraordinary steps to make sure this new 2007 Tundra is "right," right from the start. They regard this vehicle launch to be the most important one in their history, so it has to be a success.
Snippet: "We're not going to rush this thing," Convis said in an interview at the auto industry's annual Management Briefing Seminars. "It's going to be done right."
Snippet: Convis said that puts even more pressure on Toyota to make the Tundra launch an unqualified success. The biggest challenge, he said, is training the workforce at an all-new plant to build this all-new truck.
Toyota is sending trainers-in-training from Texas to its Indiana plant, which produces the current version of the Tundra.
"They've been working on the line, building Tundras," Convis said. "They're gaining hands-on skills."