Automotive News Home - Transformers' Bumblebee Boosts Buzz On 2010 Chevrolet Camaro (The Car Connection)

Transformers' Bumblebee Boosts Buzz On 2010 Chevrolet Camaro (The Car Connection)

Remember when General Motors said the company wasn't going to be in a position to help promote Transformers 2 the way it had hoped? Turns out that's not such a big deal. Despite GM's cutbacks, and despite the film's lukewarm reviews, the product-placement payoff has been huge for GM. In fact, the company is expecting that sales of the Chevy .. (read more)