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BMW Group Middle East continues to raise awareness of the importance of buckling up to thousands of students

Despite 46% of UAE university students having been involved in a traffic accident, a staggering 69% were not wearing a seatbelt at the time. These statistics have been revealed by BMW Group Middle East following phase two of their award-winning ‘Stay Alert. Stay Alive.’ road safety campaign to continue raising awareness across the Emirates of the importance of buckling up.
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